Rolex really isn't like any other watch brand. In fact, the privately held, independently run entity isn't like most other companies. It is a universe of its own: respected; admired; valued; and known across the globe. Their timepieces have taken on a role beyond that of mere timekeeper.
The brand takes the concept of Swiss discreetness to a new level, and in a lot of ways that is good for them. After some research about the mysterious brand, some interesting facts arose that every Rolex and watch lover should know.
It's no secret that Rolex uses a type of steel that no one else in the industry uses. Most steel watches are made from a type of stainless steel called 316L. Today, all the steel in Rolex watches is made from 904L steel; one that is more expensive and more difficult to use. So why use it?
904L steel is more rust and corrosion resistant, and is somewhat harder than other steels. Most important to Rolex, is that 904L steel, is able to take (and hold) polishes incredibly well. You may have noticed that Rolex watches looks different than others. This is because of 904L steel, and how Rolex has perfected working with it.
Another interesting find was that Rolex has not one, but several different types of well-equipped professional science labs. The purpose of these labs isn't just to research new watches, but also to research more effective and efficient manufacturing techniques. An interesting room is the stress test room. Here watch movements, bracelets, and cases undergo simulated wear and abuse. It is safe to say that Rolex is dedicated to the longevity of their products.
For quality control and aesthetics, Rolex makes their own gold and platinum. Its believed that Rolex is the only watch manufacture that does this or even has a real foundry in-house. It isn't surprising that Rolex has prime security. Rolex employs meticulous security checks and a world class safe located a few floors underground. Security is everything to them.
Lastly and intriguingly, from shaping the case to testing a completed watch for accuracy, the process takes Rolex around one year to complete. Quality and efficiency is what drives them. A good example is how their dials are formed. First, all of the dials are made in-house, and one of the most impressive facts is that all of the applied hour markers are set individually by hand. Rolex learned that a human eye is better trained to spot problems. This is a time-consuming process, and it is among the many elements of watch making at Rolex that is done by a skilled human being.
Rolex takes dignity in their work and create watches that not only will last a lifetime, but are forged with true dedication and respect. When wearing a Rolex, you simply can't deny the absolute sense of confidence, reliability, and dignity the brand name communicates."Rolex is a Rolex."